top of page
UNBOUND FESTIVAL | 2018
Photography by © Erik Tomasson
A Festival of New Works, for which 12 international choreographers create 12 world premiere ballets.
Challenge
-
Combine Repertory season while introducing a completely new style of ballet.
-
Capture the attention of a younger audience.
Solution
-
Leaning into the brand's core elements while introducing new shapes, transparencies, and color palette to bring vibrancy and intrigue.
-
While the new colors are less traditional, they are exceptionally vibrant in order to appeal to a younger audience. The styling of the dancers were also adjusted to a more casual and urban style which compliments the bold, modern design.
"
The San Francisco Ballet’s dancers make it impossible to look away. They seem better each year, and each year there are some new wonders worth watching.
Janice Berman, SFCV’s senior dance critic, The New York Times
REPERTORY SEASON | 2017-18
The 2017–18 Repertory season includes familiar favorites, classic fairy tales, contemporary ballets, and a boundary-breaking exploration of the future of ballet.
Challenge
-
Give this season an elevated editorial flavor.
-
Trim down the noise of the past designs
Solution
-
Leaning into the sophistication of the black and white photography and clean forms.
-
​Remove the previous sharp angles. Fully extend the shadow backgrounds. Let the photos breath when connected to type.
At the heart of our 2018 Repertory Season is Unbound: A Festival of New Works.
bottom of page