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Udemy surveyed ~12,000 consumer and business learners around the world and analyzed their learning styles to inform our latest report: Making Learning Work for Everyone: The 5 Learner Profiles.
Challenge
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Position Udemy as the leader in the skills-based economy with a deep understanding of customer needs. The report must demonstrate Udemy’s ability to deliver compelling, differentiated learning programs that support organizational business goals.
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Transforming Udemy from being perceived as a content provider to a trusted partner and thought leader in the learning space.
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Data must be clear and effective while still drawing intrigue.
Solution
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Break down the information into digestible portions leveraging visual elements to define topics and informational hierarchy.
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Display the graphs in a way that is engaging, clear to connect, and accessible.
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Ensure the report is navigation friendly.
DIGITAL SURVEY REPORT | 2024
Thought Leadership campaign
RESULTS​
Downloads 3,412
Net new 1,475
Highlights below; full report can be viewed here.​
Graph styles
bar, pie, scatter plot.
Two part interactive tabbing system,
to easily navigate the 40 page doc.​
Global Event 2023
FWD | 2023 | Global event, virtual and in-person
Udemy’s marquis B2B global event since 2020, showcasing: Thought leadership, product and partnerships ecosystem in the L&D space. Primarily focused on HR/L&D and business leader audience. Driving global demand generation and customer expansion/retention.
Challenge
Evolve and elevate the existing FWD brand to reflect a more sophisticated brand and experience that can change year over year and adapt to regional audiences.
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AMER: Deliver a compelling virtual event experience to our global audience of prospects and customers positioning UB as a thought leader and strategic partnership for learning departments across all industries and sizes.
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APAC, LATAM, EMEA: Deliver a compelling in-person experience that is bespoke to each region and culture.
Solution
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Review previous events to improve the system based on past learnings.​
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Incorporate unique themes for each region taking into account not only the regions but capture on cultural moments.
RESULTS​
AMER | Virtual event
2,097 attendees​
$2.9M pipeline
$280K closed won
EMEA | London
75 attendees
$10M ARR, $1.3M pipeline,
& $606K enterprise seats
APAC | Mumbai
196 attendees
$473K pipeline
$39K closed won
LATAM | São Paulo
113 attendees
$446K pipeline
ROI 12X
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Global Event 2022
FWD | 2022 | Global event, virtual and in-person
VIRTUAL EVENT RESULTS​
LIVE
1,525 attendees, 701 MQLs, 9 SQOs,
$3.8 M total opp, $545K closed won.
ON DEMAND
786 viewers, 26 MQLs, 2 SQOs
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